Play Bigger

Here are some notes I took while reading Play Bigger by Kevin Maney, Christopher Lochhead, Dave Peterson, and Al Ramadan.

Matt recommended me to read Play Bigger so I would be on the same page when it comes to category design, and understanding what he means when he uses certain phrases around me. I’m really grateful for the book recommendation, this was a really great book. I would put it up on my list along side Good to Great or The First 90 Days. This book was inspiring and eye opening. It changed my view of marketing forever.

My notes should cover most of the main themes and vocabulary.

https://docs.google.com/document/d/1k30Wskv9MIZQvLIvJ380Q8dmVUPWnTMgWO4H5vfNxIo/edit?usp=sharing